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The PRIMA Industries group has various areas of interest and products. The history of PRIMA Industries began in the early '80s, when the first department of the company, Vehicle Components, was established. Since then, PRIMA Industries, with years of experience in automotive sub-dealing, has grown until it has become a leading company in the distribution of industrial vehicle components.
In line with its ideals of quality, research and technological investment, the name of PRIMA Industries is renowned world wide as a synonym of credibility and reliability among the biggest vehicle manufacturers: Iveco, Daimler-Chrysler, Scania, Deutsche Bahn, Komatsu, Volvo, Caterpillar, New Holland, Lamborghini Auto, Van Hool, ecc.