22 Jul 2020

New Webinar Series: Coach Industry Comeback!

Do you want to know how to enhance your coach business digitally to come back successful and stronger than before? Busworld Academy and CheckMyBus are launching a new webinar series on the comeback of the worldwide coach industry with a big focus on the digital side of the business.

Coach Industry Comeback! - Digital Strategies and Success Stories

The coach industry has been severely hit by the COVID-19 pandemic across the globe over the past few months. Due to the big public being reluctant to travel and commute in group by coach, thousands of vehicles have been standing still during this ongoing crisis. But there is light at the end of the tunnel!

Figures clearly show that once countries or certain regions are opening up that the number of travellers and commuters is gaining ground again. In order to regain the trust of the passenger at Busworld Academy and CheckMyBus we strongly believe that the service towards the end customer should be at the core of a coach company's focus. Customer centricity is what it's all about now and in the future! Without question digital tools will be key to bring the extra services that the passenger is expecting to have from now on. 

To help bus & coach companies identify and understand their customer journey (demand, offer, user experience, loyalty & retention) and therefore ensure a successful and profitable comeback, Busworld Academy and CheckMyBus introduce this new webinar series. We will bring many insights on the digital strategy your company can start (or continue) to follow, together with success stories from businesses around the globe on how they ensured a successful comeback post-corona, all this coming from important industry professionals and experts.

Each webinar in this series we will zoom in on a specific aspect in the customer journey and give you proven examples of how other companies were able to become successful again (or even more successful than pre-corona). 



  • Wednesday 5th August, 2020
  • 03:00 PM (CEST)
  • Duration: 75 min

What by who?

  • Digitalisation along the Customer Journey by Mr. Marc Hofmann, CEO @ CheckMyBus (Germany)
  • Restarting the Network by Mr. John Boughton, Commercial Director @ National Express Coach (UK)
  • Dynamic Pricing by Mr. Max-Alexander Borreck, Principal Transportation @ Oliver Wyman (Germany)
  • Digital Transformation by Mr. Joel Cárdenas, Digital Transformation Project Manager @ Mobility ADO (Mexico)
  • Overcoming Corona with Tech by Mr. Barak Sas, Head of International Expansion @ Zeelo (UK)

How to join?

Register free of charge via the button below:


See you soon! And stay tuned for more webinars in this series in the coming months!

PS: If you can't join live, no worries, full recording of all the webinars will be published online shortly after. If you want to keep informed about this you still need to register for the webinar though.

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