EBUSCO WINNER IN THE AUTOMOTIVE BRAND CONTEST
Ebusco won the Commercial Vehicles category of the The Automotive Brand Contest, an international design competition for automobile marques. Ebusco says it is very proud to be rewarded by this international design competition for automotive brands. With the competition the German Design Council honours product and communication design and draws attention to the fundamental importance of brand design in the automotive industry.
The German Design Council jury: “Ebusco designed a true innovative gamechanger in the electric bus industry. The Ebusco 3.0 is a composite bus that has a weight reduction of 33% (!) and the ability to reach a distance up to 500 km’s with one charge. With this new development, Ebusco peers with diesel fuelled buses, however without the emission, without high fuel costs, but with much higher comfort, better safety and more space for passengers. Immediately after this launch, Ebusco's branding and reputation exceeded worldwide.”
The bus’s exterior and interior were designed by KesselsGranger DesignWorks. The first 2 Ebusco 3.0 buses will be on the road in Munich, Germany at the end of this year, and approximately 50 more will follow in Europe from 2021 onwards.
The Automotive Brand Contest is the only international design competition for automobile marques and has emerged as the important event in the sector. With the competition the German Design Council honours outstanding product and communication design and draws attention to the fundamental importance of brand and brand design in the automotive industry. Awards are given in 13 contest categories and four special categories. Ebusco received the ‘winner award’ in the Commercial Vehicles category.
The interdisciplinary jury is made up of representatives from the media, the design and brand communication sectors and universities. Submissions will be evaluated according to the criteria of overall concept/brand fit, product aesthetics and functionality.