01 Apr 2020


The Turkish commercial vehicles manufacturer Anadolu Isuzu is focussing especially on the European market. It is executing a five year businessmodel in order to be present in all European countries. At Busworld Turkey on March 5-7, 2020 in Istanbul, it was announced the company is exporting to 42 countries, with plans to exceed 60 by 2023. In Istanbul Anadolu Isuzu presented four vehicles Citiport 12 CNG, Novociti Life, Novociti Volt (Electric), and Novo Lux, shedding light on the public transportation trends of the future.

At Busworld, “the oldest and most respected exhibition of the bus and coach industry”, said Tuğrul Arıkan, General Manager at Anadolu Isuzu, he noted during the press conference in the company’s booth that Anadolu Isuzu identify the needs of their target markets to offer the right products and services. “Our export figures continue to rise with every firm step we take as we further strengthen our brand worldwide. Our aggressive growth performance in exports in the recent years also served as a leverage for us to manage our risks better while ensuring healthy growth. We have maintained our position as the midibus export champion for 15 years with vehicles developed by Turkish engineers and a local content ratio above 70%. We see great interest from European municipalities for our vehicles and became a highly sought-after brand in public transportation tenders in Europe last year. We are currently exporting to 42 countries, including Poland, Italy, Greece, France and most recently Georgia with an order for the Novociti Life. The plans are to export to 60 countries by 2023.” Arıkan added that the order from Georgia worth €16.9 million was one of the biggest midi-bus export orders in Turkish automotive history.

The four buses Anadolu Isuzu presented at Busworld Turkey included the Isuzu Novociti Life, the favorite of Europe, according to Arıkan. It has a low-floor design and smaller dimensions than large and medium-sized buses to target cities with narrow streets. FPT-branded NEF4 engine Euro 6D, positioned at the rear to fit Novociti Life's low-floor design, generates 186 horsepower and 680 Nm torque.

Then there is the all-electric Isuzu Novociti Volt, a midibus for a world where emission rules are getting increasingly stricter. The Novociti Volt is offered with two battery pack options, a 140 KWh version with a range of up to 210 km while the 268 kWh version’s range reaches 400 km. The electric motor, located in the rear of the vehicle, comes with 255 kW engine power and 2355 Nm torque. Also Anadolu Isuzu had on display the Citiport 12 CNG and the Novo Lux, a personnel shuttle suited for tourism operators. It even comes in a 2+1 seating layout option, offering versatility and comfortable travel.

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