08 Dec 2019

HYUNDAI'S STRATEGY 2025 INVOLVES INVESTMENTS OF 46.4 BILLION EUROS

Hyundai is focusing even more strongly on electrification of its models. Hyundai is allocating 46.4 billion euros to realize its plans. This amount is intended for the development of electrified vehicles and new technologies. In five years, Hyundai wants to be one o the three biggest manufacturers of battery electric and fuel cell electric vehicles in the world and sell then around 670,000 ecofriendly cars per year. All this is described in the Strategy 2025 plan for the future. Of the total of 670,000 electrified vehicles, 560,000 must be battery-electric and 110,000 hydrogen-electric.

Hyundai focuses on two pillars: Smart Mobility Device and Smart Mobility Service. Based on these two pillars Hyundai wants to transform into one of the top providers in the field of smart mobility solutions. Hyundai's plans for Smart Mobility Device go further than just offering cars. Think of Personal Air Vehicle (PAV, or flying car), robotics and last-mile mobility, with which users cover the last kilometres in the busy city center with another vehicle - built into the car.

Smart Mobility Service is new ground for Hyundai, but will become an important strategic pillar for future projects. Services and content are tailor-made via an integrated platform to offer customers even more value. Wonhee Lee, President and CEO at Hyundai: 'We want to offer smart mobility experiences that meet the changing needs of our customers by using advanced technology. The transformation to a Smart Mobility Solution Provider is the center of Hyundai's future strategy.'

The successful implementation of "Strategy 2025" requires reform plans from the organization and management. The company also creates a more flexible organizational structure.

From the investment of 46.4 billion euros which Hyundai is planning with its ‘Strategy 2025’, the manufacturer will allocate 31 billion euros into new products and investments to improve competitiveness in existing business operations and 15 billion euros into future technologies such as electrification, autonomous driving, artificial intelligence, robotics, PAV and new energy projects.



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