DAIMLER BUSES INCREASED SALES IN 2018
In 2018 Daimler Buses sold 30,888 buses and chassis worldwide as the German manufacturer today made public. Compared to the 28,676 units in 2017 this means a plus of 7,6%. Return on sales was 5.9 percent, compared to 6.2 percent in the prior year, and was in line with targets set by Daimler. Based on the continued favourable market conditions, Daimler Buses expects a major sales increase in 2019.
The expected sales increase will occur particular in Europe and India, according to Daimler Buses. For the current business year the business unit is aiming for a return on sales between 5 and 7 percent. Over 2018 Daimler Buses saw a turn-over off 4,529 million Euro, slightly more then the 4,524 million Euro in 2017. EBIT showed a decrease from 281 million Euro in 2017 to 265 million Euro, due to IFRS 15 and IFRS rules.
The Buses division bundles its competence in development and production such as, for example, the safety technologies and assistance systems at the Neu-Ulm location and the series production of electric buses in the Mannheim plant. As announced in 2017, by 2020 about 140 million euros will be invested in production locations and about 200 million euros in new technologies. For the eCitaro Mercedes-Benz already announced the introduction of a solid-state batteries in 2020. Now it also announces as of 2022 a range extender in the form of a fuel cell.
The sustained high demand for complete buses, the slowly recovering Brazilian economy and growth in India were major contributors to this great sales success. In 2018 Daimler Buses was able to increase sales in emerging regions by around 37 percent to nearly 7,000 units. With the Chennai plant (India) as its base, the business unit intends to gain greater market share in India with its BharatBenz brand while, at the same time, strengthening the plant as an export hub.
Daimler claims that its Buses division maintained its position as market leader in the most important core markets EU30 (EU, Switzerland and Norway), Brazil, Argentina and Mexico. In the EU30 Daimler Buses sold 9,284 units to 8,687 units in 2017. In its home market Germany sales decreased with 155 units to 2,902 units. In Brazil sales went up with 1,577 units to 8,772 and in Asia with 824 units to a total of 3,172. Mexico stayed behind with a decrease in volume by 104 units to 3,236 units.