BVG OFFERS SNEAKERS WITH BUILT-IN TRANSIT PASS
Berlin’s transit authority, BVG, will release its own limited edition line of sneakers, in collaboration with Adidas Originals, that will include an annual transit pass, enabling the wearer to get free travel on subways, trams, trains, buses, and ferries anywhere within Berlin public transit zones from January 31st to the end of the year, CityLab reports.
The sneakers will feature the unmistakable seat upholstery pattern featured on the city’s public transit fleet on the heel with the sneaker’s tongue featuring a fabric version of the annual BVG season ticket.
The new BVG-Adidas collaboration means unlimited travel along Berlin’s public transit network for the rest of 2018.
The sneaker’s tongue will include a feature that’s arguably more striking - a fabric version of the annual BVG season ticket. That means the wearer gets free travel on subways, trams, buses, and ferries anywhere within Berlin public transit zones A and B - which cover almost all of the city - from January 31st to the end of the year.
Then there’s the price, which is a snip at €180 ($215) a pair. That makes them more expensive than the average sneaker, but much cheaper than a traditional annual transit pass, currently €728 ($869) for the same zones. Such is the good value offered by the shoe that it’s no wonder BVG is keeping their numbers low. Only 500 pairs will be for sale and they’ll only be available at two Berlin shops, which will no doubt see lines round the block before opening.