DAIMLER SETRA COACHES FROM MCI TO REV
Motor Coach Industries Inc. (MCI), the U.S. subsidiary of New Flyer Industries Inc., announced today that EvoBus GmBH (Daimler) has terminated the distribution rights agreement (DRA) for German-built Setra motorcoaches in the U.S. and Canada effective June 29, 2018.
Since 2012, MCI has sold only 282 new Setra coaches.
Daimler advised MCI their decision was based on its belief that MCI’s own competing motorcoach models did not allow for sufficient attention to the Setra brand in Canada and the U.S. The decision comes as MCI is expanding its own motorcoach lineup and service network. Among recent moves, MCI has redesigned its best-selling J4500 model, has recently introduced a new 35-foot coach, its fully accessible D45 CRT LE commuter coach, and has announced plans to introduce a battery-electric motorcoach by 2020.
Sales of new Setra coaches will transfer to Daimler’s new North American distributor immediately, while parts sales, service and warranty support for Setra coaches in service will remain with MCI and then transfer mid-2018.
Daimler AG’s bus division awarded REV Coach LLC the North American sales rights to the Setra brand. Starting January 2018, REV will sell Setra motorcoaches in the U.S. and Canada. Visitors of the upcoming 2018 UMA Motorcoach EXPO in San Antonio will already find a Setra motorcoach at REV’s exhibition stand.
From July 1, 2018, REV Coach will also be responsible for Setra’s aftersales services. The strategic partners have agreed to jointly explore further opportunities in the North American market in the future.