HINSSEN OPENS BUSWORLD
Expert Peter Hinssen managed to captivate the whole room during the opening ceremony of Busworld. Hinssen spoke about TODAY, TOMORROW and THE DAY AFTER TOMORROW. Today the technology is available. All kinds of start-ups are throwing new things at the world day after day. Tomorrow the implementation will be full-scale and the day after tomorrow are the opportunities. There is one thing that we must all be convinced of: it will come sooner than we suspect!
Expert Peter Hinssen managed to captivate the whole room during the opening ceremony of Busworld. He told that his grandfather who started the autocar company Diederik Reizen 50 years ago was a true pioneer by offering trips to Lourdes. Given the roads of that time, this was not a piece of cake. However, his grandfather was a visionary who knew that there was a future for autocar tourism.
Peter himself often works in Silicon Valley where he – as a real travel guide – speaks to his fellow travellers in the autocar and tells them about the technological revolution that is under way. The five largest companies and the six major brands worldwide are technology companies; digital technology for that matter. Twitters, Facebooks and other Amazons. A generation ago not known at all and even unpredictable. An Atari gaming console connected to the television in the living room was already a digital revolution for Peter Hinssen!
Today, we cannot phantom going without our smartphones, ten years ago they were reserved for the happy few. Being wirelessly connected to the outskirts of the world seems obvious to us, but 20 years ago there wasn’t even such a thing. Technology is always on the move. Robots are made, not to repeat learned actions hundreds of times, but they are fitted with artificial intelligence so they can respond to new or changing situations. Hinssen has a name for this phenomenon: ‘disruption’. First OH and then WOW.
The OH because we are a little shocked. Will the robots become smarter than humans and eventually take it all over? The WOW because of the many new opportunities that open up for us.
He gave some examples: robots that take over logistics tasks from the staff at Carrefour. Small trolleys that do not deliver your online order at home but trace you through your smartphone to deliver the package wherever you are: in a restaurant, at the school gate or anywhere in the city. Google that makes autonomous cars to bring you from home to work and which search for a parking space themselves or Uber until you want to go back home.
We have all seen autonomous cars and trucks in the media, there are buses who can do it as well. The acceptance is still limited but the trend is no longer reversible. What will the world look like 20 years from now? Hinssen speaks about TODAY, TOMORROW and THE DAY AFTER TOMORROW. Today the technology is available. All kinds of start-ups are throwing new things at the world day after day. Tomorrow the implementation will be full-scale and the day after tomorrow are the opportunities. There is one thing that we must all be convinced of: it will come sooner than we suspect!
Our roads will become smart infrastructure, dotted with sensors and all kinds of digital beacons. This must allow the vehicles to drive in an autonomous, connected and intelligent way. Minister of Mobility Bellot added that Belgium is making efforts at European level to get autonomous vehicles allowed sooner, which is a good thing since over 80% of the accidents are due to human error.
We must change our mindset, says Hinssen. For our sector, the day after tomorrow means accepting that we will no longer drive our customers from A to B by bus. We will offer mobility as a service. We will have to change our way of working, our bus operator culture thoroughly. That is the challenge we are facing now. Just like my grandfather was 50 years ago.
The whole theatre was hanging on to Peter Hinssen’s every word from the very start.
Who is Peter Hinssen?
Peter Hinssen (23 August 1969) is an internationally renowned technology entrepreneur and author. He gives lectures all over the world on the impact of technology on society, and the digital world that he calls the new normal. He is a widely sought-after keynote speaker at IT conferences around the world. He is a lecturer at various international business schools such as London Business School, TiasNimbas Business School, Vlerick Management School and Antwerp Management School. In the second half of 2010, he was asked to act as a special adviser to the Belgian government for the development of the IT strategy 2020.