SCANIA: RECORD HIGH MARKET SHARE IN EUROPE
Scania’s market share in Europe reached a record high 17.2 percent during the first half of 2015. The increase was connected to the early and very successful introduction of the Euro 6 range and sales activities in new segments, among other things. Scania increased its market share in the European truck market to 17.2 percent during the period January to June 2015. This can be compared to 15.3 percent during the same period of 2014. The positive trend which began last year with the transition to the Euro 6 emission standard thus continued.
“The feedback from our customers shows that we have really met the high expectations placed on our Euro 6 engine range and that demand in our major European markets is good,” says Scania’s President and CEO Per Hallberg.
The second and third generation Euro 6 engines from Scania have proved to perform very well at customers and in trade press tests. Increased sales activities in new segments have also contributed to the record high market share in Europe.
Order bookings in Europe increased by 41 percent to 13,270 (9,410) Scania trucks, compared to the second quarter of 2014. Meanwhile, demand continues to be weak in Brazil and in Russia.
Order bookings in Latin America decreased by 34 percent to 2,611 (3,960) units during the second quarter compared to the same period of 2014. Eurasia, where Russia is the main market, order bookings decreased by 4 percent to 731 (760) units.
Scania’s total order bookings amounted to 19,823 (20,987) trucks during the second quarter of 2015