ITERIS ANNOUNCES LANE DEPARTURE WARNING DATA COLLECTION PRODUCT “SAFETY DIRECT”
Iteris, Inc announced the introduction of its first-to-market Safety Direct system for the heavy vehicle market. The Iteris Safety Direct system analyzes real-time lane departure warning (LDW) data captured by Iteris’ LDW system and can relay this information directly to fleet operators through integration with the vehicle’s existing fleet communications system.
The system provides an immediate warning to fleet operators if their drivers are having difficulty staying in their lanes, often a first indicator of driver drowsiness or other potential problems. The ability to collect and analyze LDW data in real-time is a major step towards assisting fleet safety managers in their efforts to proactively manage safety initiatives and creates a unique opportunity to initiate contact with drivers prior to an accident, potentially saving lives and significant expense.
Safety Direct is a logical next step for the Iteris LDW technology, the company is actively pursuing partnerships with other companies in the data collection industry for the deployment of her Safety Direct technology. Iteris’ LDW system was the first-of-its-kind to be deployed in the automotive market and it still remains the only vision-based LDW system in mass production in the U.S. and Europe. Iteris has sold over 50,000 LDW systems to the heavy vehicle.
